Not enough customer-centered

And too little donor-centered

June 22, 2012

I love Dale Carnegie’s quote: “You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want.” Do that for your customers, your donors, your volunteers, your friends and family.

And here’s another Carnegie quote: “Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” Hey fundraisers, how well do we do that? And how about our marketing/communications/pr department?

About Simone Joyaux

simone-joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

Simone Joyaux, ACFRE, is an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.
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