Do you want to raise more money? Do you want to build donor loyalty?
If you do….
I already told you to read Roger Craver’s new book, Retention Fundraising: The New Art and Science of Keeping Donors for Life.
AND NOW… You must read Storytelling Can Change the World by Ken Burnett. Why?
Here’s what Roger Craver says on the front of Ken’s book: “To hell with statistics, policy pronouncements and self-absorbed institutional tripe. The world needs stories, transformational stories that move audiences to action that can change the world. This book shows us how.”
Ken is the first user of the term “relationship fundraising.” And you have to read that book of his. Ken is the inventor of the Showcase for Fundraising Innovation and Inspiration. And you have to visit SOFII regularly.
Ken covers such topics as:
- Why we tell stories
- The best sales opportunities you’ll ever have
- The story of a story
- Understanding your audience
- Cornerstones of successful storytelling
We can do this! Go!
