Because far too many nonprofits actually behave like they hate their donors…or at least dislike their donors…or mostly aren’t very aware of their donors…or mostly kinda ignore their donors…
Why do I say this? Because the behaviors displayed by so many nonprofit organizations DEMONSTRATE this behavior. Sure, it’s unconscious. But it’s pretty darn dumb. And being unconscious or ignorant isn’t an acceptable excuse.
I’m actually on vacation in France right now. Haven’t looked at email in 4 days. The house is quiet. No one is around. Just moi (me). So I’m trying to get through several hundred emails.
And here’s what I’ve read today so far:
— Self Destruction: Komen and the Pink Fracking Drill Head.……”Susan G. Komen has proven itself to be tone deaf where its constituency is concerned, and its new alliance may raise questions among even the most devoted.”
— Does your fundraising brand have anything worth saying? “Unless and until your culture is expressed clearly through your customer experience, you have nothing worth communicating.”
And these two items remind me of two other older items:
— Tom Ahern’s e-news about poverty porn. Like we should talk about our donors this way?
— Eric Friedman criticizes donors in his book Reinventing Philanthropy: A Framework for More Effective Giving… Why? Because donors don’t think adequately clearly and respond with their hearts. Let’s just keep the criticism happening…. (I’m being sarcastic! Check out my article.)
And now I’m annoyed enough that I’m going back to vacation!! Bye.
