The Rijksmuseum in Holland told a story…. The purpose wasn’t fundraising…. The purpose was to get people to go to the museum.
So the museum decided – first – to take the art to the people. Back when I was the director of an art center, we put up original local art in the Burger King. And people voted for their favorite and and and … That was 40 years ago.
So back to the Rijksmuseum and taking the art to the people… IN THE MALL…
The museum took one painting of Rembrandt – dated 1642 – called “Guards of the Night.” And….
Well, I don’t want to tell you what…
Click here. Watch this marvelous filming of what happened.
Then…Think about how your organization tells its stories. Its client stories. It’s donor stories. Whatever story…
And, make sure you read Paul Zak’s neuroscience research about brains and oxytocin. Check out “Why Your Brain Loves Good Storytelling.”
