I like Fraser Green. He’s interesting and cool.
I respect Fraser’s work and that of his teammates at GOOD WORKS. (And this company uses cute photos. Remember, there is a biological concept called the “cuteness factor.” It stops parents from killing their young. Like dinosaurs and lions. And…)
So here’s some good GOOD WORKS stuff:
- You’re passionate about your nonprofit’s cause. But, as Good Works says, you’re heading for “the perfect storm.” Because then you start educating! Stop trying to educate me! It’s offensive and patronizing and and… (That was me talking.) Good Works says it like this: “When you’re asking for money, don’t start explaining and teaching.”
- And check this out: A Curated Collection of Charity Websites, posted on the Good Works website.
- Check out their white papers. Research about things like: State of the Canadian web. (I’ll be non-Canadians could learn stuff, too!) Legacy marketing overview. And more.
- Most definitely read Iceberg Philanthropy: Unlocking Extraordinary Gifts From Ordinary Donors (about bequests) by some Good Works people, Fraser Green, Jose van Herpt and colleague Beth McDonald. So very useful! I love this book.
- Read Fraser’s book 3D Philanthropy (Make your donors love you by connecting with their minds, hearts and souls.)
