It’s never too late to start thinking about big actions, small meaningful activities, etc.
If you’re thinking about #GIVINGTUESDAY for 2017, read these blogs and research first. Because maybe #GivingTuesday isn’t so great. Maybe #GivingTuesday needs to change.
And probably for sure…. your organization needs to think long and hard about how you do fundraising and how you might do #GivingTuesday and………
“Giving Tuesday and the when versus why of giving“ (Nick Ellinger, DonorVoice, November 30, 2016)
- Starts with: “I like the idea of Giving Tuesday very much – there needs to be a day (actually, more than one) dedicated to giving. That’s why it frustrates me that we are killing it….Killing it in the sense of making it unable to survive.”
“Losing Donors in the Sea of Sameness“ (Roger Craver, The Agitator, December 2, 2016)
- Starts with: “…abandoning support of an organization is influenced and controlled by the actions the organization itself takes…. Perhaps nowhere are the sloppy, copycat practices of some fundraisers more pronounced that on #GivingTuesday.” READ IT!
Please think. Please review your practices. Please let’s make it better.
P.S. A board member asked me the other day about what I think about “donor fatigue.” And I responded: “Donor fatigue is something we fundraisers and organizations make ourselves. And not because we’re asking. But because we’re doing this work so poorly.”
P.P.S. Do you read the Whiny Donor on twitter. I’m always apologizing to @thewhinydonor. I asked if s/he was actually a fundraiser in disguise – “NO.” I asked if I had ever met him/her – “NO.” Check out @thewhinydonor. Ah tristesse.
