Ah measures. Or metrics.
How did you decide to measure what you measure? Do you measure the right stuff? Who decides what the right stuff is?
How about a REALLY GOOD CONVERSATION about what an organization should measure? Would these questions help you decide?
How many of these fundraising measures does your organization use?
Have you read Jim Collins’ little monograph called Good to Great and the Social Sectors? I love the way he talks about metrics in nonprofits. Use that with your boss and board!
