Check out www.rickschwartztalk.com. Subscribe to Rick’s e-blasts. And definitely read today’s “(Open) the envelope, please! Why letters from your nonprofit go unopened & into the trash, and several ways to change that.”
Rick created an archive of direct mail envelopes. “What a gift to all of us,” says Tom Ahern, donor communications expert.
See actual envelope examples right in Rick’s e-blast. Read Rick‘s commentary and critique. See examples of fear and exclusivity. (Do you remember the 7 top emotional triggers identified by the direct marketing industry? Anger, fear, greed, guilt, flattery, exclusivity, and salvation. Do you remember the neuroscience and psychological research that proves — yes, proves — that all human decisions are triggered by emotions? Read about Drs. Damasio and Bechara and their research in Tom Ahern’s various books.)
Subscribe to Rick‘s e-blasts. Read this envelope e-blast. Thanks, Rick!