October 26, 2009

Check out www.rickschwartztalk.com. Subscribe to Rick’s e-blasts. And definitely read today’s “(Open) the envelope, please! Why letters from your nonprofit go unopened & into the trash, and several ways to change that.”

Rick created an archive of direct mail envelopes. “What a gift to all of us,” says Tom Ahern, donor communications expert.

See actual envelope examples right in Rick’s e-blast. Read Rick‘s commentary and critique. See examples of fear and exclusivity. (Do you remember the 7 top emotional triggers identified by the direct marketing industry? Anger, fear, greed, guilt, flattery, exclusivity, and salvation. Do you remember the neuroscience and psychological research that proves — yes, proves — that all human decisions are triggered by emotions? Read about Drs. Damasio and Bechara and their research in Tom Ahern’s various books.)

Subscribe to Rick‘s e-blasts. Read this envelope e-blast. Thanks, Rick!

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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