Tom and I were looking at an advertising sign in the Montpellier (France) airport. The ad stated that “your loyalty” equals “our success.”
Yes, indeed. No exceptions. No excuses. Donor and volunteer loyalty are critical to your organization’s success. Without that loyalty, you’ll go out of business, either slowly or quickly.
You develop loyalty by operating as a donor-centered organization. When was the last time you evaluated your donor-centric quotient? What’s your plan to improve and maintain your level of donor centrism? Use the donor-centric pledge as your benchmark. Read Kay Sprinkel Grace’s nice piece, Donor-Driven Philanthropy. Read Keep Your Donors where there’s tons of examples and specific strategies and no-nonsense directions about how to get it together chez vous.