Here’s what I think you should know about me, your donor:
— My interests and disinterests; my likes and dislikes
— The emotional triggers that work best with me…and illustrations of this gathered from talking with me
— Stories I tell
— Metaphors I use
— Questions that I ask you
— Answers to questions that you’ve asked me
Look at these questions to ask donors. Think about the top 7 emotional triggers identified by the direct marketing industry: anger, fear, greed, guilt, flattery, exclusivity, and salvation. If you want a significant gift from a donor, collect good info.
