March 24, 2011

I just returned from AFP’s 2011 international conference in Chicago. Listened to Australian Sean Triner. Do attend his sessions if you have a chance. Good presenter and good infor. Not to miss. Visit his blog.

Here are some Sean tidbits that I found useful:

— Donors with American Express credit cards are much more generous than other donors. So pay the higher fee and accept American Express in your organization!

— Transition regular donors to monthly giving via a telephone call…about 6 weeks after the first gift.

— Don’t ask monthly donors to “renew” at year-end. Just keep the process going until they drop out.

— Online acquisition for monthly donors isn’t very productive.

— Don’t forget the 30-day honeymoon period. If someone signs up for something (e.g., your newsletter), don’t let the person wait. Do other stuff during that 30-day honeymoon period to nurture the relationship.

— You know how we tend to focus on who to contact? Who are qualified prospects? Who are the people we will call via telephone or solicit face-to-face or or … Sean talked about who not to contact. I like that angle, too. Imagine your conversations: Who shall we definitely contact for whatever. And who shall we definitely not contact?

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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