You need to be clear which one is operative.
— Event or movement
— Program or organization
— Status quo or change
— Buy or give
— Invite or ask
— Market or message
— Loyalty or not
— Activities or results
— Impact or activities
— Recognition or understanding
Yes, there is a difference in these pairs. And the difference is substantial and substantive. Which one in which situation directs your action and defines how you measure your success.
