September 25, 2011

You need to be clear which one is operative.

— Event or movement

— Program or organization

— Status quo or change

— Buy or give

— Invite or ask

— Market or message

— Loyalty or not

— Activities or results

— Impact or activities

— Recognition or understanding

Yes, there is a difference in these pairs. And the difference is substantial and substantive. Which one in which situation directs your action and defines how you measure your success.

Filed under: Leadership

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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