March 3, 2012

“Which Mailbox Delivers Emotion?” The Agitator blog of 12-15-11 reports on the Consumer Channel Preference Study. And it’s pretty darn interesting for fundraisers! Check out the original source at Epsilon. Here are some of the findings:

— Both U.S and Canadian consumers said they pay more attention to postal mail than email.

— Both U.S. and Canadian consumers enjoy checking the mailbox for postal mail – and that’s an emotional connection, people. Remember, emotions rule. Emotions trigger decisions.

— Both U.S. and Canadian consumers said that the least trustworthy channels are social media and blogs.

The report also lists reasons for preferring direct mail over email – and vice versa. Check it out! As always, thanks to the agitators Tom Belford and Roger Craver.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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