“Which Mailbox Delivers Emotion?” The Agitator blog of 12-15-11 reports on the Consumer Channel Preference Study. And it’s pretty darn interesting for fundraisers! Check out the original source at Epsilon. Here are some of the findings:
— Both U.S and Canadian consumers said they pay more attention to postal mail than email.
— Both U.S. and Canadian consumers enjoy checking the mailbox for postal mail – and that’s an emotional connection, people. Remember, emotions rule. Emotions trigger decisions.
— Both U.S. and Canadian consumers said that the least trustworthy channels are social media and blogs.
The report also lists reasons for preferring direct mail over email – and vice versa. Check it out! As always, thanks to the agitators Tom Belford and Roger Craver.
