In June 2012, I participated in a Canadian training tour: 4 trainings in 4 days. The theme: creating the extraordinary donor journey. I spoke about creating extraordinary experiences for donors. And I experienced two extraordinary experiences there myself.
In Calgary, Joan from CKUA (Alberta public radio) said to me – with tears in her eyes: “I got into fundraising because of hearing you.” She’d heard me a few years ago in Calgary. How kind of Joan to tell me this. How moved I am that I could make a difference for someone. What an extraordinary experience she gave to me. I will treasure this memory forever.
In Toronto, Ann gave me an extraordinary experience. During a break in my presenting, she rushed up to me and shared with me what she had just read on Twitter: “The U.S. Supreme Court found Obama’s Affordable Care Act to be constitutional.” She knew I was anticipating a decision declaring ACA unconstitutional. She was thrilled to be the person telling me that I need not be angry or sad. I could be happy, even ecstatic. Her extraordinary experience was telling me the good news. And my extraordinary experience was hearing the good news.
Check out these tweets from the Extraordinary Donor Journey. Thanks to John Lepp, Jen Love, and Ann Rosenfield, CFRE, from Agents of Good. Try sharing some of these with your colleagues. What can you learn? What change can you make?