July 22, 2012

Did you see the “call out” in The Agitator blog, “Flat Earth Fundraising: Preventing Bottom-line Shipwrecks”? Roger Craver cites 3 books that can help your organization avoid the shipwreck:

— Ken Burnett’s “landmark and breakthrough” book Relationship Fundraising: A Donor Based Approach to the Business of Raising Money, published in 1992. This is a must-read for the serious professional.

Building Donor Loyalty by Adrian Sargeant and Elaine Jay, “the next major treatise (2004) in fundraising navigation,” says Roger. Another must-read for the serious professional.

— And three years later (2007), Tom Ahern and Simone Joyaux “came forth with a jam-paccked book of additional insights” in Keep Your Donors: The Guide to Better Communications and Stronger Relationships.

Imagine how proud Tom and I are…recognized by The Agitator…and highlighted with Ken and Adrian and Elaine.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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