Did you see the “call out” in The Agitator blog, “Flat Earth Fundraising: Preventing Bottom-line Shipwrecks”? Roger Craver cites 3 books that can help your organization avoid the shipwreck:
— Ken Burnett’s “landmark and breakthrough” book Relationship Fundraising: A Donor Based Approach to the Business of Raising Money, published in 1992. This is a must-read for the serious professional.
— Building Donor Loyalty by Adrian Sargeant and Elaine Jay, “the next major treatise (2004) in fundraising navigation,” says Roger. Another must-read for the serious professional.
— And three years later (2007), Tom Ahern and Simone Joyaux “came forth with a jam-paccked book of additional insights” in Keep Your Donors: The Guide to Better Communications and Stronger Relationships.
Imagine how proud Tom and I are…recognized by The Agitator…and highlighted with Ken and Adrian and Elaine.
