Thanks to Jeff Brooks and his blog of August 7, 2012: “Good news for fundraisers: Donors are happy and loyal.” Research shows that women are somewhat happier than men — and older people are happier than younger people. And happy people are more loyal customers.
So why do fundraisers and their organizations care? Because customer loyalty is so much like donor loyalty! Just imagine…happier donors could be more loyal donors…and older donors could be even happier.
After reading Jeff, I pulled out the January – February 2012 issue of Harvard Business Review. There are several articles about happiness. Check it out.