August 12, 2012

Thanks to Jeff Brooks and his blog of August 7, 2012: “Good news for fundraisers: Donors are happy and loyal.” Research shows that women are somewhat happier than men — and older people are happier than younger people. And happy people are more loyal customers.

So why do fundraisers and their organizations care? Because customer loyalty is so much like donor loyalty! Just imagine…happier donors could be more loyal donors…and older donors could be even happier.

After reading Jeff, I pulled out the January – February 2012 issue of Harvard Business Review. There are several articles about happiness. Check it out.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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