May 5, 2013

Loyalty is the holy grail of fundraising. Thanks to The Agitator for that great statement.

For us fundraisers, loyalty means donor retention. Focus on donor retention! Now! Stop treating donors like ATM machines. Stop rushing around trying to acquire new donors. First, keep the ones you have.

Do you want to retain donors? Then learn from the experts. Check out Pamela Grow’s Donor Retention Project.

Experts like Adrian Sargeant and Gail Perry. Marc Pitman and Lisa Sargent. John Lepp and Jonathon Grapsas. Pamela Grow herself. And me, too.

Pamela’s Donor Retention Project gives you proven donor retention strategies and techniques. You can follow templates and step-by-step instructions. You’ll hear expert interviews.

Get your own copy! 12 action guides. 12 interviews on 6 CDs. And more.

Please please. Keep your donors. Focus on retention. Remember, loyalty is the holy grail of fundraising – and all businesses.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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