And check out Bloomerang, too…great new fundraising/donor database. Bloomerang is based on Adrian Sargeant’s work in donor loyalty. Adrian is the chief scientist. And Tom Ahern is the communications coach.
Just imagine…a database that has no training sessions. Why? Because Bloomerang is so transparent. Did you need a series of training sessions to use your iPod or iPad or iMac? But of course, technical assistance is available.
Just imagine…a database that is designed to help you build donor loyalty. And little pop-ups that give you advice. And …
So check out the new direct mail infographic at Bloomerang.