I know. I know. “INVEST” is the word everyone in fundraising seems to be promoting.
Here’s the definition:
- To commit (money or capital) in order to gain a financial return.
- To spend or devote for future advantage or benefit.
- To devote morally or psychologically, as to a purpose; commit.
It seems to me that #1 and #2 are the most common uses of “invest” and its various variations. And fundraising is trying to be contemporary. And fundraisers are trying to get in good with the high net worth individuals by using those people’s commonly understood and language.
And, of course… “Invest” in its moral and psychological translations… I commit to… I vow to… I deeply believe in and I want to spend my time and my money for the future advantage and benefit of the cause… I am committed and deeply invested and…
Just be careful. I still have mixed feelings…