I hope you find these tips useful – and even curiously enjoyable.
1. Over and over I hear about the increased giving through social media, through an organization’s website. But is this giving? Or are people just paying through your website. Were they actually solicited through direct mail or telephone or? “Giving” and “paying” are a distinction that makes a big difference. Read this: The Agitator Communication Versus Transaction.
2. Read Norma Cameron‘s A Fundraiser Bill of Rights, posted on SOFII. Thanks, SOFII for sharing this globally. Tom and I talked about writing one but never got around to it. Wow. Norma! This is great!
3. Have you seen Every Annoying Conference Call — if it were in real life. This is sooooo funny and sooooo true and sooooo frustrating.
4. Check out Pamela Grow’s e-news, February 27, 2014: The cult of donor-centricity. This is sooooo good!
5. And finally, for today, check out social psychologist Amy Cuddy’s Ted Talk: Your body language shapes who you are. Remember that old saying, “Fake it till you make it.” And check out Albert Mehrabian’s communications research:
- 7% of message pertaining to feelings and attitudes is in the words that are spoken.
- 38% of message pertaining to feelings and attitudes is paralinguistic (the way that the words are said).
- 55% of message pertaining to feelings and attitudes is in facial expression.