September 2, 2014

Keep your donors!      Retention matters!

And every single organization could use more tips, better art, good science…

Hot off the press. Roger Craver’s new book Retention Fundraising: The New Art and Science of Keeping Your Donors for Life

Get the book NOW! It’s already available at Amazon. Go directly to the publisher, Emerson & Church and buy a couple copies. GREAT gifts for your fundraiser friends or a client. (Yes, I give fundraising books as gift. I know you might think I’m weird.)

Just a few reasons you want THIS BOOK:

  1. Roger is a donor-retention specialist. He invented one of my favorite phrases: “Loyalty is the Holy Grail of fundraising.”
  2. He’s a guru in direct response fundraising… telemarketing…multi-channel fundraising. Roger has worked with names we all know: Common Cause, NOW, WWF, ACLU, Planned Parenthood, Greenpeace…
  3. Roger is 1/2 of The Agitator. You know that great morning blog that gives you so much useful information. Agitator readers come from all over the world. Yes, all over the world (and there are 2 readers in Foster, RI!)
  4. And, for me… I especially respect, admire, and honor Roger for “telling it like it is,” challenging and ranting.
  5. And, if you know Emerson & Church Publishers, you know it publishes short, easy-to-read books that add value immediately. I read the manuscript. Easy. Fast. Apply now.

And, by the way, there is even a complementary website for the book.

Read Retention FundraisingNow is soon enough!


About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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