Nonprofits should pay attention to customer research and customer-centered behavior.
Sure…Yes…I know… NGOs can’t spend the money that for-profits spend. But NGOs can certainly think and reflect and focus on donors. NGOs can certainly reach customer research.
Check out the new SOFII website.
Read this wonderful post about making donors feel REALLY special.
Check out the absolutely brilliant videos of the bank and the airline.
YES. I believe that NGOs can be just as creative as for-profit companies. YES. I believe that NGOs can love their donors and show that love.