September 18, 2014

Nonprofits should pay attention to customer research and customer-centered behavior.

Sure…Yes…I know… NGOs can’t spend the money that for-profits spend. But NGOs can certainly think and reflect and focus on donors. NGOs can certainly reach customer research.

Check out the new SOFII website.

Read this wonderful post about making donors feel REALLY special.

Check out the absolutely brilliant videos of the bank and the airline.

YES. I believe that NGOs can be just as creative as for-profit companies. YES. I believe that NGOs can love their donors and show that love.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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