Have you ever said that to your program colleagues? Do they respond? Do you have to beg for stories about those your organization serves?
Well… Here’s a great tip from VNA Community Healthcare in CT. The organization is a client of mine.
One day we’re talking about helping program staff share wonderful stories about grateful patients. So we can use those stories in the donor newsletter and in the annual report and on the website and in solicitations and …. Well, you know the drill! What could we do?
A STORY CONTEST!!
We talked about the content and the launch. Michelle Ferguson invented this wonderful announcement and form. She’s setting up displays in the kitchens and other places where staff gathering. She introduced the STORY CONTEST to the management team prior to the formal launch. They liked it! They promised to promote it with their colleagues.