Have you read my book (co-authored with Tom Ahern) about nurturing relationships and communicating with donors … all in a donor-centered manner … in order to keep your donors? After all, loyalty is the Holy Grail of Fundraising. (Thanks, Roger and Tom, you agitators!)
Have you read the final chapter, Philanthropy’s Moral Dilemma? Available in the book. And available in my Free Download Library.
Here’s what a Connecticut colleague said about the book:
“While your donor-centric world view greatly influenced me, it plays a poor second to your barely-below-the-surface passion for social justice. I admire what you wrote in your book Keep Your Donors on the topic. That you had the guts to write about it at all. Especially in a book that philanthropists of all political stripes would read, on a topic about the mechanics of growing philanthropy.
“God forbid you should write anything that isn’t carefully neutral, studiously focused on charity and on praising change generically and innocuously…. I was inspired by your willingness to let a part of your passionate self get captured in black and white – a part that most believe could alienate a decent portion of your customer base.”