May 6, 2015

I like Fraser Green. He’s interesting and cool.

I respect Fraser’s work and that of his teammates at GOOD WORKS. (And this company uses cute photos. Remember, there is a biological concept called the “cuteness factor.” It stops parents from killing their young. Like dinosaurs and lions. And…)

So here’s some good GOOD WORKS stuff:

  • Check out their white papers. Research about things like: State of the Canadian web. (I’ll be non-Canadians could learn stuff, too!) Legacy marketing overview. And more.
  • Most definitely read Iceberg Philanthropy: Unlocking Extraordinary Gifts From Ordinary Donors (about bequests) by some Good Works people, Fraser Green, Jose van Herpt and colleague Beth McDonald. So very useful! I love this book.
  • Read Fraser’s book 3D Philanthropy (Make your donors love you by connecting with their minds, hearts and souls.)

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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