Do you ever read Tom Ahern’s blog? I’m not talking about his semi-monthly e-newsletter…. which is absolutely marvelous and informative and useful.
I’m talking about his personal blog: “The Little Words Mean the Most” And I love the subhead: “Tom Ahern, Circuit Preacher. Cleaning up donor communications, one tough town at a time.”
On January 31, 2016, he posted a blog about Print and Digital communications. I liked it…lots and lots…
Why so much? Because I’m so tired of so many people thinking that digital communications is the answer to all of life’s problems…the best way to build relationships…the cool way to sit at a restaurant with friends, texting…engaging with those electronic devices instead of connecting with human beings in the room with you right now.
So check out this Tom Ahern blog… Read it right here…
THE FEW DIFFERENCES BETWEEN PRINT AND DIGITAL ……… GOSH. Just about now difference.
Asks, other offers/Asks, other offers
Headlines rule/Headlines & subject lines rule
Easy to fail/Easy to fail
Frequency is expensive/Frequency is less expensive
Targeting varies/Targeting can be ultra-precise
ROI will vary/ROI will vary
ROI will vary depending on competence, in either case. Headlines rule: