Guru Ken Burnett wrote the book, Relationship Fundraising. Seminal book. Important that every single fundraiser read it.
And now, the gurus at the Centre for Sustainable Philanthropy, Plymouth University, U.K. have done the research. Download the relationship fundraising research now. Read it. Apply it! Visit Adrian Sargeant, Jen Shang, and Ian MacQuillin, who are doing work that needs to be done.
Shame on us fundraisers and our fundraising:
- Fundraisers and fundraising rely too much on war stories and what others have done before. Yes, those others were (and are!) often marvelous. But where’s the research?
- Fundraising is the biggest industry in the world running on war stories and conventional wisdom,” someone recently said. (But I don’t remember whom!)
- Research from the Science of Philanthropy Institute at the University of Chicago notes that, overall only 7% of the surveyed nonprofits consult research before making fundraising decisions. That’s awful! And only 45% of the survey participants said they sometimes look at research.
This is no way to run a business!!!!
So read the research about relationship fundraising. Read the commentary at Critical Fundraising here and here.
Let’s make fundraising more effective. Please.