Why does Pam say this? “Commercial businesses retain 94% of their customers while the nonprofit sector retains only 41% of their donors.”
I keep promising to write a series of blogs or newsyletters about fundraising….using song lyrics. Try this scenario!
“You’re So Vain You Probably Think This Song is About you” … Donors are yelling at us. Hear them shout. I give through your NGO to fulfill my own aspirations. The song is about me, the donor. Not not you the organization.
“You Don’t Own Me” … You don’t own your donors. Your donors choose. And Lesley Gore is speaking for every single donor everywhere. “You don’t own me. I’m not just one of your many toys. You don’t own me…Don’t tell me what to do.”
“Will You Still Love Me Tomorrow?” Who’s singing here? Maybe the fundraiser, alone in her office. “Tonight you’re mine completely. You give your love so sweetly….But will you love me tomorrow?” But maybe this is the donor singing. Just think about that. Tonight, your NGO seems to love me completely. The thank you letter was great. And a board member even called to thank me. But I’ve been abandoned as a donor before. You don’t tell me how you’re using my money. You don’t know what customer centered and donor-centered mean.
“I Can’t Make You Love Me.” Look in the mirror, Ms. Organization. Think long and hard Mr. NGO. You can’t make me love you. You can’t “educate me” so I love you. Stop it! You actually make me disrespect you.
Thank you, Pamela Grow and the Grow Report…. for motivating me to write more stories with song lyrics.