Read research. Learn stuff. Help your NGO.

December 12, 2016

How frightening if you and your staff colleagues don’t read research. Really frightening.

I’m not just talking about fundraising research. It’s all research. Any research that might be relevant.

Read these articles. What are the implications for your nonprofit organization? How will you introduce this information to your boss and your board and your staff colleagues? How will you apply this research to your NGO?

Human Service Agencies’ Contributions Soar But Retention Rates Plummet for All Nonprofits. (Retention rates – loyalty – are the primary measure for effective fundraising – and any other business!)

Harvard Sciences and Sugar Industry Hook Up to Lead Public Down Dangerous Path.

Public Losing Faith in Higher Education as a Jumpstart to Work Lives

Fundraising Effectiveness Project

Are you reading any of the research at the Hartsook Centre for Sustainable Philanthropy or at the Lilly School?

I read neuroscience marketing research about consumers. Written in a user-friendly way!

Read research! Explore implications of research! Apply research to your work!!!

Any research you suggest? I’ll post it!

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

Simone Joyaux, ACFRE, Adv Dip, is an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.

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