How frightening if you and your staff colleagues don’t read research. Really frightening.
I’m not just talking about fundraising research. It’s all research. Any research that might be relevant.
Read these articles. What are the implications for your nonprofit organization? How will you introduce this information to your boss and your board and your staff colleagues? How will you apply this research to your NGO?
Human Service Agencies’ Contributions Soar But Retention Rates Plummet for All Nonprofits. (Retention rates – loyalty – are the primary measure for effective fundraising – and any other business!)
I read neuroscience marketing research about consumers. Written in a user-friendly way!
Read research! Explore implications of research! Apply research to your work!!!
Any research you suggest? I’ll post it!