I really like Tom Ahern’s work…his donor-centered communications stuff. (And yes, I really like Tom Ahern personally.)
He has such a great newsletter.
But do you ever read his personal blog? Apart from his blogs about his gardens or barbecue or vacation trips or…. And he sometimes (more and more often) personally blogs about his life’s work (donor comms).
I think this “business blog re: donor comms” is spot on. And really lovely. Beautiful really. “The skeleton of a direct mail letter.”
Such very good points. Such a clear list of the architecture of the letter. So charming. And such beautiful writing on his part.
He’s such a beautiful writer. Did you know he has an MFA in creative writing from Brown University? And is a published poet and short story writer?
Do read his personal blog about that letter for your donor. Just follow the steps.
Thanks, Tom. Love, Simone (or Sim One as the t-shirt says).