What do you measure?

August 7, 2017

Ah measures. Or metrics.

How did you decide to measure what you measure? Do you measure the right stuff? Who decides what the right stuff is?

How about a REALLY GOOD CONVERSATION about what an organization should measure? Would these questions help you decide?

How many of these fundraising measures does your organization use?

Have you read Jim Collins’ little monograph called Good to Great and the Social Sectors? I love the way he talks about metrics in nonprofits. Use that with your boss and board!


About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

  • Thanks for the really valuable handouts in this post, Simone! My organization just finished analyzing all of our programs–including fundraising programs–using the Sustainability Matrix methodology. We’d never done that before–and our board stepped up and demanded we do it. Such a valuable combination of conversation and measurement. Now we are drafting our operating budget with those findings guiding how we can make our mission-aligned programs more sustainable and our profitable programs more mission-aligned. And I think we knocked off a big chunk of your checklist items in the process. Good stuff.

  • simonejoyaux

    That is so great, Barbara. That your organization did such an analysis – and including fundraising! Congratulations. Keep doing that good planning/managing stuff!

Simone Joyaux, ACFRE, Adv Dip, is an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.

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