I know you love your organization. I hope that’s why you work there.
But just because you love your organization does NOT mean that I will love your organization. AND OH MY GOSH… If you educate me, that won’t make me love and give either.
Real life is NOT NOT NOT like the movie Field of Dreams (If you build it, they will come!) NO NO NO NO… And no matter how visible you are and how much you think you’ve educated me… I won’t fall in love.
People pay attention to what interests them. For example, I’m not interested in sports of any kind…ever never never ever!! Even when my alma mater is playing. My alma mater where my parents met and my dad taught and and and…
I know how awful the environmental mess is. I believe in global climate change. I believe we humans are deeply fecking (Irish) up stuff. But I don’t give much to the environment. That’s not my favorite cause.
Your visibility — trying to shove me hard into awareness — does NOT NOT NOT make me a donor.
Just read Jeff’s blog: How Awesomeness Syndrome can torpedo your fundraising. Then watch the Awesomeness Syndrome video imbedded in Jeff’s blog.