New research PROVES how massively important saying thank-you really is!!
Yes, I know that you know that saying thanks is important. Your mom told you so, right? Or maybe your grandma? At least someone told you so.
But now we have actual academic research carried out by the amazing team at the Philanthropy Centre and a team of philanthropic psychologists at Plymouth University, U.K. (Make sure you subscribe to the Philanthropy Centre!!!!!)
Hey, people out there. This is real and valuable and applicable to any organization no matter the size. Imagine what the findings will do for your fundraising!
- The summary: Even subtle changes to communications have the ability to profoundly influence how good donors feel as a result of reading that communication. AND! There’s evidence that the recommended practices have the potential to increase average donation amount, response rate, and how good the donor feels and….
- A few specifics: How/when to use an email thanks. Thanking donors who give most frequently. And……………….Download the research! Apply it!
Report authors: Professor Jen Shang. Professor Adrian Sargeant. Kathryn Carpenter. Harriet Day.
Sponsors…YES!!! Donors… The marvelously wonderful organizations that made this possible. In alpha order: Bloomerang Inc, Institute for Conversational Fundraising, and Pursuant Inc.
So now I’m going to play around with thank yous.
Hello research sponsors Bloomerang, Institute for Conversational Fundraising, and Pursuant. WOW! OH MY GOSH!! So absolutely marvelously wonderfully important for the nonprofit sector and world of philanthropy…
Without your leadership support, Pursuant, my clients wouldn’t know how massively important thank you is. Sure my clients know it’s important. But there’s so much else to do and…. So thank you Pursuant for your ongoing support of the Philanthropy Centre’s research.
Gracias, Kent. We haven’t talked or seen each other in ages. How wonderful to see your support of critical research for fundraising. We’ve got a long way to go to strengthen fundraising – and your support helps us all move forward. Thank you so much.
Hey Bloomie peeps… You know I love you. And again, you’re sponsoring critical research about donor retention. Thank you et merci!! With donors like you, we can help nonprofits around the world. Thank you again.
And here’s just a bit of what our sponsors – our exceptional donors – say about the research findings. Their testimony reminds us of what great research can do.
“If charities were as studious and deliberate about thanking as they are about asking for philanthropic support what a difference it would make!” Kent Stroman, Principal and Founder, Institute for Conversational Fundraising™
“…The time and effort used for proper acknowledgements is easily justified based upon the results of this study where significant increases in funding were realized!” So says Jay Love, Chief Relationship Officer and Co-founder of Bloomerang.
“…Cultivation and acknowledgement is vital to building strong, long lasting and authentic relationships with donors.” Rebecca Gregory Segovia, Executive Vice President, Pursuant