There’s a difference!!!!!!!!!!!!!!!!!!!!
I’m tired of hearing about giving through the internet or through social media or…. is increasing. Do you mean “PAID ONLINE” or “SOLICITED AND GIFT GIVEN THRU ONLINE ACTIVITIES”.
I just loved your print donor newsletter. Loved that article about what ME and other donors like me did… And so I rushed to my computer and sent you a gift through the your website. (And then I visited Amazon and bought a book.)
Your direct mail (PRINTED!) made me really angry — which was what you wanted to happen. And the outside of the envelope made me open it immediately. I ranted all the way to my computer and made a gift through your really cool giving button.
You periodically send out really cool little videos about the kitties. Your most recent one was so hysterical that I clicked on the link and made a gift.
There’s a big difference!!!!! REALLY BIG!!!!!! Quit conflating the two. JUST STOP IT NOW!
And work hard to distinguish and count PAYING ONLINE or GIVING IN RESPONSE TO THE ONLINE SOLICITATION.
YES THIS MATTERS….. LOTS!!!