Maybe my next newsyletter will focus on how to measure fundraising.
BUT ONLY IF YOU ALL SEND ME YOUR THOUGHTS!!!
I’m thinking 2 kinds of measuring:
Measuring our institution’s fundraising performance. What would those measures include? For example: Organizational culture. Culture of philanthropy. Fundraising body of knowledge and applying research.
Measuring the performance of the chief development officer. What would those measures include? (And I’m telling you right not, “making goal” is not an appropriate measure!!!!)
Ideas? Send them to me.
