PHILANTHROPIC PSYCHOLOGY !!!
A new education program for you and me! For all us fundraisers. Never anything like it before!
Certificate in Philanthropic Psychology. On line. Starts January 13, 2020. WOW! This is an extraordinary opportunity. Learning none of us fundraisers ever learned before because it just didn’t exist! And now it does……!!
Jen Shang, the world’s first philanthropic psychologist (and still the only one, I do believe). And she’s the first PhD in Philanthropy, too. And Adrian Sargeant, the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University.
Here’s the concept of philanthropic psychology (I’ve nicknamed it “phil psych”…) Phil psych focuses on how the actions we donors take make us feel. Phil psych research has shown that when people feel their giving is meaningful — and even transformative to a person’s sense of who s/he is — then those people give more and give longer.
WOW! Fundraising is growing up. Academic research and applying academic learning — and even learning about the academic learning — raises more money.
CHECK OUT THIS PHILANTHROPIC PSYCHOLOGY OPPORTUNITY!!!!
(And check out the Institute’s other education/training programs, too!)
MORE about Jen and Adrian…………..They co-founded the Institute for Sustainable Philanthropy in the U.K. I sure hope you’re reading the research reports produced by Sargeant, Shang, and their team. Reports like:
- Everything Research Can Tell Us About Legacy Giving
- Great Fundraising
- Great Fundraising Events
- Learning to Say Thank You: The Role of Donor Acknowledgements
- Major Gift Fundraising: Unlocking the Potential for Smaller Nonprofits
- Measuring donor loyalty: key reasons why Net Promoter Score (NPS) is not the way.
- AND MORE!!!!
is now offering the Certificate in Philanthropic Psychology. On line. Starts January 13, 2020.
Jen Shang! And Adrian Sargeant!
You and I do NOT NOT know this stuff. This is NOT donor-centrism. Not behavioral economics. Not anything we’ve already learned.
