*** Have you see this video of Simon & Garfunkel’s SOUND OF SILENCE…
It’s the cuteness factor!! The animals… and even adults hugging animals. Enjoy! And then think about the biological cuteness factor in humans … And how you apply that to fundraising!!!
All fundraisers should be familiar with biology’s cuteness factor.
*** How about Jeff Brooks’ blog about oxytocin, the hormone that increases altruism, generosity, empathy and trust. AND!!! Decreases fear, anxiety, and stress.
Guess what? There’s another chemical that does the good things: alcohol.
Jeff isn’t suggesting anything icky or bad.
But science is telling us something…And Jeff reminds us: “Charitable giving is a deep. elemental act for human beings. It’s related to parental love, romantic love, and our ability to relate to others on many levels.”
*** Ah yes, philanthropy…. Love of humankind.