Includes donor-centered communications, cultivation, etc. Also check out the marketing / communications list.
Building Donor Loyalty, Adrian Sargeant and Elaine Jay
You can't call yourself a fundraiser if you don't know about Adrian Sargeant's research. A must-read.
Keep Your Donors: The Guide to Better Communications and Stronger Relationships, Tom Ahern & Simone Joyaux
This book was written for all fund development pros who want outstanding results. Those seeking their CFRE credential will find it doubly helpful. The authors based their work in part on the CFRE and AFP job analyses, which document the roles, knowledge, and competencies required to do effective fund development.
Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, Jerold Panas
Another great fast read book from Emerson & Church Publishers.
Mercifully Brief Real World Guide to Raising More Money With Newsletters Than You Ever Thought Possible, Tom Ahern ABC
With great execution, one organization went from raising $5,000 through the newsletter to $50,000 — following Tom's directions.
People to People Fundraising: Social Networking and Web 2.0 for Charities, Ted Hart James M. Greenfield Sheeraz D. Haji
Read Ted's other books about e-philanthropy.
Seeing Through a Donor's Eyes, Tom Ahern
About case statements. Tom is one of North America's leading experts in donor communications. This book focuses on case statements.
Relationship Fundraising, Ken Burnett
The Zen of Fundraising, Ken Burnett
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Simone Joyaux, ACFRE, Adv Dip, FAFP, Certificate in Philanthropic Psychology is an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.