Development-Fundraising Staff

November 28, 2019

New learnings for fundraising and us fundraisers

Did you read my blog of October 25? About the Certificate in Philanthropic Psychology?

Go back and read that blog. (And if, by chance, I didn’t make the connection properly…. So you can just click on “blog” in this sentence… just scroll Simone Uncensored until you get to October 25.)

My theory about research by Sargeant and Shang….. Anytime you have the opportunity to hear their research, just do it. I mean really…Fundraising research. Shouldn’t we all be reading fundraising research?

What fundraising research do you recommend? Send me your list(s) and I’ll include in a future post. Let’s learn and share with each other!!! Here’s a teeny tiny bit of research. Send me more!

AND NEVER EVER LET ME HEAR or SEE any fundraiser saying that s/he/they simply don’t have the time to read. WTF?!!!!!! Because yes, I’ve heard/seen commments like those.

October 25, 2019

Wow. Great. First ever. Raise more money by learning extraordinary stuff!!!!

PHILANTHROPIC PSYCHOLOGY  !!!  

A new education program for you and me! For all us fundraisers. Never anything like it before! 

Certificate in Philanthropic Psychology. On line. Starts January 13, 2020. WOW! This is an extraordinary opportunity. Learning none of us fundraisers ever learned before because it just didn’t exist! And now it does……!!

Jen Shang, the world’s first philanthropic psychologist (and still the only one, I do believe). And she’s the first PhD in Philanthropy, too. And Adrian Sargeant, the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University.

Here’s the concept of philanthropic psychology (I’ve nicknamed it “phil psych”…) Phil psych focuses on how the actions we donors take make us feel. Phil psych research has shown that when people feel their giving is meaningful — and even transformative to a person’s sense of who s/he is — then those people give more and give longer.

WOW! Fundraising is growing up. Academic research and applying academic learning — and even learning about the academic learning — raises more money.

CHECK OUT THIS PHILANTHROPIC PSYCHOLOGY OPPORTUNITY!!!!

(And check out the Institute’s other education/training programs, too!)

 

MORE about Jen and Adrian…………..They co-founded the Institute for Sustainable Philanthropy in the U.K. I sure hope you’re reading the research reports produced by Sargeant, Shang, and their team. Reports like:

  • Everything Research Can Tell Us About Legacy Giving
  • Great Fundraising
  • Great Fundraising Events
  • Learning to Say Thank You: The Role of Donor Acknowledgements
  • Major Gift Fundraising: Unlocking the Potential for Smaller Nonprofits
  • Measuring donor loyalty: key reasons why Net Promoter Score (NPS) is not the way.
  • AND MORE!!!!

 

 

is now offering the Certificate in Philanthropic Psychology. On line. Starts January 13, 2020.

Jen Shang! And Adrian Sargeant!

You and I do NOT NOT know this stuff. This is NOT donor-centrism. Not behavioral economics. Not anything we’ve already learned.

 

https://www.eventbrite.com/e/certificate-in-philanthropic-psychology-tickets-74968393483?aff=utm_source%3Deb_email%26utm_medium%3Demail%26utm_campaign%3Dnew_event_email&utm_term=eventname_text

September 30, 2019

Keeping track of your donors…and more

In the olden days, when I was a CDO, we had 3000 3×5 cards. 1 card per donor/donor family. Typed the info onto the card. (Yes!! The days of electric typewriters.) One day, someone dropped 1 of the 3×5 card drawers. Approximately 1,000 cards all over the floor. Alphabetizing by hand.

(I still have an electric typewriter in my office. You never know when what etc.!)

Now we’re in the world of databases of all types. Donors. Fundraising. Ticketing. Advertising. Do you think the horse and cow farms have databases by horse/cow names?

Can you imagine a donor/fundraising database whose purpose is donor retention?! Remember, loyalty is the Holy Grail of any business. And thanks to Adrian Sargeant, fundraisers have research that defines how to build and measure donor loyalty.

Adrian’s research was built into a computer algorithm for donor software. Bloomerang. And check out Bloomerang’s free webinars and blogs and other resources.

If you want to keep your donors (retention first…then acquisition!!!), then check out more donor research.

Cool stuff!!!

 

 

 

 

May 17, 2019

You can be a better fundraiser…Any one of us can!

Check out the new Fundraising Standard…… Proper professional fundraising training for every new fundraiser in North America.

So what’s this new program, you ask? The Standard is a 40 hour program of online learning designed to give participants a thorough introduction to the process of fundraising and get them started on their first fundraising campaign. It provides an introduction to the nonprofit sector and its associated fundraising ethics, before taking the lid off what we know about giving (who gives and why). You’ll also receive a thorough grounding in the science and practice of communication design and how to raise substantively more money simply by avoiding common errors that nonprofits typically make and focusing on donor satisfaction and wellbeing.

Developed by Adrian Sargeant. Faculty includes Adrian.

8-week curriculum – based on research and science and…. Online for your convenience.

Curriculum includes: Fundraising ethics. Who gives and why. (The WHY is really important!!) Donor relationships and donor retention. Designing a compelling case for support. Communication design and donor centricity. The fundraising mix. And getting the most from your database.

Visit the Fundraising Standard website. Sign up now! [Or at least darn soon!!]

October 8, 2018

Double your donations!! Are you interested?!!!!

A NEW masterclass for really greedy nonprofits … March 4-6, 2019.

New research shows how to double donations. How cool is that?

And guess who your instructors are? Adrian Sargeant and Tom Ahern.

Where? Someplace improbable, like Lord of the Rings or The Game of Thrones improbable (hint: Scotland, on scenic and legendary Loch Ness; in a venue with a Michelin-rated chef; includes a single-malt whisky-tasting bar to encourage deep, peaty conversations)

 Who’s attending? Well, first of course, there’s YOU … and then there are your other high-performance, really-worth-knowing classmates … and these two experts who speak internationally to rapt audiences … trapped in a small-class setting.

So, yeah, there’s science.

But mostly you get friendly, encouraging, cheer-leading-even (Tom has a story of high-school hijinks), prayerfully supervised, critiqued-by-experts PRACTICE.

It’s a 3.5-step process:

  • You come up with stupid ideas.
  • You come up with better ideas.
  • You come up with breakthrough ideas.

And you’re launched … into the next stage of your career’s advancement … the one where you make WAY more money for your charity employer. 

What’s it like being there?You sit, casually dressed, in an old hunter’s lodge, above Loch Ness. That’s your classroom.

Dress warmly if you like to be outdoors. It’s March; in the very midst of some of the most spectacular hiking country on earth (if that’s you).

Also a great place to read a novel by the fire. Or write some of the deepest, most moving pages in your diary.

Also a great place to walk a few meters … and then hurry back into the bar for a double of that one you liked so much last night.

Just click here.

September 25, 2018

Raise more money by learning the right stuff

Yes, there is right stuff to learn in this profession of ours. The fundraising thing.

And there’s wrong stuff…or irrelevant stuff…or OPINION instead of EXPERTISE.

So here are some great resources to learn the right stuff and develop yourself and help you tell your boss and board to stop the opinionating and focus on the expertising.

MOCEANIC!!  You MUST MUST visit and join us and learn and share and………

  • Sign up for e-news and free fundraising tips and online courses and all kinds of cool useful important stuff!
  • WOW! Check out the Moceanic crew like co-founders Sean Triner and Christiana Stergiou. Add in Jeff Brooks. And advisors like Roger Craver and Adrian Sargeant and Tom Ahern and Harvey McKinnon and Ken Burnett and me, Simone and more!

BLOOMERANG!!! I’ve decided NOT to talk about donor/fundraising databases. Instead…Get yourself a marvelous donor retention tool.

  • Loyalty is the Holy Grail of any business (Thanks, Roger Craver 2009). LifeTime Value is the best of the best.
  • Adrian Sargeant’s donor loyalty research is what you want to apply all the time. (And that’s the algorithm for Bloomerang.)
  • Bloomerang is so user-friendly that your 5-year old pal can show you how to use it.
  • Bloomerang also has a regular blog and free webinars – whether you use that donor retention tool or not.
  • P.S. Tom Ahern communications stuff is also imbedded in this donor retention tool.

So those are just two thoughts for this week.

August 15, 2018

Can we have philanthropy without fundraising?

I don’t think so. The biggest reason anyone gives is because they’ree asked.

Do you think my neighbors wait around wondering if I need a cup of sugar? Nope. I knock on the door and ask, “I’m making cookies and I don’t have enough sugar! Could you give me a cup?”

Our communities – our world – need philanthropy. And, philanthropy needs fundraising.

“Philanthropy means voluntary action for the common good. Fund development is the essential partner of philanthropy. Fund development makes philanthropy possible by bringing together a particular cause and the prospects and donors who are willing to invest in the cause. The goal is to acquire donors of time and money who stay with the charity. This is done through the process of relationship building. With the donor at the center, fund development nurtures loyalty and lifetime value, thus facilitating philanthropy. You know if your relationship building works because your retention rates rise and the lifetime value of your donors and volunteers increases.

(From Keep Your Donors: The Guide to Better Communications and Stronger Relationships – by Tom Ahern and me.)

July 27, 2018

Notes from my dorm room….

The recurring series that occurs every summer when I’m teaching in the marvelously cool masters program in philanthropy and fund development at Saint Mary’s University of MN.

The first week of class is over… I’m reading papers from Cohort 28. The assignment: Interviewing a classmate to learn the the classmate’s philanthropic story.

The stories are so cool…how these colleagues wrote about each other. The feelings. Caring. Admiration. Respect.

Imagine a colleague saying something like the statements below…. Or saying something like this about you…

“Both personally and professionally, this philanthropic powerhouse positively impacts people’s lives.

         ♦ How do you want to be remembered? “That I never hurt anyone purposely.”

♦ “My passion is to inspire other peoples’ passion.”

                      ♦ A woman of this caliber has a philanthropic journey that is only beginning.

♦ “There is a lot of work to be done in our world. I hope I can – in some small way – chip away at it.”

She joined a sit-in protest at her comfort level. The next thing she knew, she had busted through her comfort level.

A humanitarian to the core, [he] lives every hour of each day in service to his commitment to make the world a better place.

               ♦ It is in your moments of decision that your destiny is shaped.

                        ♦ Asked, “why would you do that?” She responded: “Why would you not?”

          ♦ She doesn’t just talk the talk.

“I hope I’ll be remembered as a ‘listening ear.’ Being there for people. Being present when needed.”

 

 

 

June 25, 2018

If those people only knew how great we are…

I know you love your organization. I hope that’s why you work there.

But just because you love your organization does NOT mean that I will love your organization. AND OH MY GOSH… If you educate me, that won’t make me love and give either.

Real life is NOT NOT NOT like the movie Field of Dreams (If you build it, they will come!) NO NO NO NO… And no matter how visible you are and how much you think you’ve educated me… I won’t fall in love.

People pay attention to what interests them. For example, I’m not interested in sports of any kind…ever never never ever!! Even when my alma mater is playing. My alma mater where my parents met and my dad taught and and and…

I know how awful the environmental mess is. I believe in global climate change. I believe we humans are deeply fecking (Irish) up stuff. But I don’t give much to the environment. That’s not my favorite cause.

Your visibility — trying to shove me hard into awareness — does NOT NOT NOT make me a donor.

Just read Jeff’s blog: How Awesomeness Syndrome can torpedo your fundraising. Then watch the Awesomeness Syndrome video imbedded in Jeff’s blog.

 

June 5, 2018

Ah neuroscience… So useful for fundraising.

Surely every single fundraiser knows that giving a gift is not a rational decision. In fact, most decision-making is based on emotions. Sure, we might rationalize it within seconds, but even the rationalizing isn’t rational!

Dr. Antonio Damasio “…[A]t the point of decision, emotions are very important for choosing. In fact, even with what we believe are logical decisions, the very point of choice is arguably always based on emotion … we are living an illusion of conscious choice.”

Dr. Antoine Bechara, leading authority on the mental processes behind decision making: “What if sound, rational decision-making in fact depended on … emotional processing? The studies of decision-making in neurological patients who can no longer process emotional information normally suggest just that … I will make the case that decision-making is a process guided by emotions.”

Want more information on all this?

  • Read Keep Your Donors: The Guide to Better Communications and Stronger Relationships (2008. Ahern and Joyaux)
  • And read Tom Ahern’s books and newsletter.

Simone Joyaux, ACFRE, Adv Dip, FAFP, is an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.

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