You know the old adage: “What gets measured gets done.” So measure the right stuff.
1. For example, measuring board member performance
— Board meeting attendance
— Preparation for the meetings (And they bring the stuff to the meeting, too!)
— Participation in conversation at board meetings
— Give a personal financial contribution every year
— Regularly help nurture relationships
— Check in for updates when missing meetings
2. For example, measuring fund development
— Donor satisfaction with your communications, thank-you program, achievement of mission, programs and activities, overall customer service… And more. What would you add?
— Effectiveness of your relationship-building program: depth and breadth of information you have about the donor’s interests and aspirations and motivations; personalization in communications; effective mingling and schmoozing at events; collecting and using donor stories; donor-centered communications… And more. What would you add?
3. For example, measuring employee performance
— Strategic thinking and strategic conversation
— Asking really good questions and challenging assumptions
— Efficiency and effectiveness
— Willing to learn and change
— Doing the right stuff well
What do you measure? What measures do you want to add?
