Check out the Donor Centric Pledge on this website. Read all about donor centrism in Keep Your Donors and Building Donor Loyalty and Fundraising Principles and Practice.
Remember, donors do not give to your organization. They give through your organization. Your organization can be the means by which donors achieve their desires and fulfill their aspirations.
Or, as Ted Hart said at the AFP Toronto Congress this week: Donors cannot always do “the thing.” They invest in your organization to do it.