In the 3rd edition of my book Strategic Fund Development: Building Profitable Relationships That Last, I talk about RISK or GAMBLE. The military makes the distinction and I learned about the distinction during the Gulf Oil Spill. In summary, you can back out of a risk. But a gamble, not so much.
And today, on NPR, they were talking about CONCERN versus ALARM. Concern is like the Three Mile Island nuclear problem. Alarm is like Chernobyl.
Let’s use these when doing institutional strategic planning. Let’s use these when doing short-term planning, too. What is a risk or a gamble? What is a concern or an alarm? We could use these in our conversations about possibilities. We could use these in our decision-making.
Risk versus gamble. Concern versus alarm.
