November 20, 2011

Check out The Agitator blog of Monday, November 14, 2011. Roger Craver talks about inventing the direct mail “ask string” – and focusing on the Highest Previous Gift (HPG). And he tells us that current research says “no dice.” Instead of the HPG, use the Most Recent Contribution (MRC) for acquisition and reinstatement. And use the average gift for the active donors in your file.

Kevin Schulman at DonorVoice explains why in his post of November 3, 2011. If you use direct mail – and pretty much everyone does – read Kevin’s post.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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