You solicit a gift from me – in person, on the telephone, in a print letter delivered by the postal service. I visit your website and pay my gift through the Internet. You solicit me through email and I click on “donate now!” and make my gift through the Internet.
There’s a difference! Speak clearly. Are you soliciting online and people are responding and giving? Then I’d call that online solicitation – and online giving,too. You solicit me through another means and I pay online. That’s not online giving! That’s online paying. Big difference. Be clear in your reporting and your analysis and your conclusions.
