July 14, 2012

You solicit a gift from me – in person, on the telephone, in a print letter delivered by the postal service. I visit your website and pay my gift through the Internet. You solicit me through email and I click on “donate now!” and make my gift through the Internet.

There’s a difference! Speak clearly. Are you soliciting online and people are responding and giving? Then I’d call that online solicitation – and online giving,too. You solicit me through another means and I pay online. That’s not online giving! That’s online paying. Big difference. Be clear in your reporting and your analysis and your conclusions.

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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