Sure. Yes. Right on. Social media matters. Technology is important.
Fundraisers and nonprofits know that. Effective fundraisers and their nonprofits pay attention to various strategies, tactics, and tools. People from all generations participate in technology and social media. (Well, my mom doesn’t. But that’s my mom. And I’m not on Facebook, a personal and professional choice. Maybe someday.)
HOWEVER, technology and social media are not the answer to all of life’s issues. Technology and social media are not the best (or only) answer for fundraising.
A parent of twenty-somethings said to me: “I’m not sure my kids can successfully participate in a job interview. My kids don’t know how to talk to people, face-to-face.”
Check this out. I find it disappointing. Sad. And, yes, I find it of significant concern to our society.