September 29, 2016

Doris, Tom, and I go to the theatre together. We subscribe to the Gamm. Just saw Tom Stoppard’s Arcadia. Amazing play. As usual, great acting and directing and……….. (See the screen scroll. Good website, by the way.)

Ushered to our seats. Envelope on my seat, “Simone Joyaux.”  (Wow. That’s cool. I don’t see envelopes on other seats. Really cool!)

“Dear Simone, Enjoy the show! I think it’s smart, sharp and challenging. Would love to hear your thoughts. Thank you for your support! All good wishes, Kate.” (Business card enclosed from Kate Anderson, Development Director)

Yes, Kate. The play was smart, sharp and challenging. (Talking about the play, our shared experience. Because of course Kate has seen the play!) And so well done, as usual by the Gamm players. And the set and the director and and …

How nice that Kate wrote me a note. Special. I was surprised. (Surprise is good.) Totally unexpected. (Core element of relationship building.) I’ll be she does this with other subscribers and donors, too.

Good for you, Kate. Hey Kate’s boss and board…. really nice work by your Kate. I think she understands relationship building. Kindness to subcribers (yay retention). Kindness to donors (yay retention). 

I’m not a big donor. Not at all.



About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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