A new series… Videos that are particularly special to me. Compelling. Perhaps useful. Meaningful. Whatever.
I’m always learning from Seth Godin. I subscribe to his daily blog. I’ve read tons of his books. Permission Marketing. The Big Moo. The Icarus Deception.
And TRIBES. I want donors to be a tribe… a tribe in the good sense. (Yes, there is a bad meaning to tribes… homogeneous, insular, etc.)
If you haven’t heard/seen Seth Godin speak, it’s time now. “The tribes we lead.”