April 16, 2009

Ideas from two books I read back in 2009:

Marty Neumeier’s book The Designful Company. This is a great organizational development book. A great book for strategic planning and organizational culture.

Here’s some stuff from Neumeier’s book. I hope you’re intrigued enough to read the book!

— The difference between ordinary brands and charismatic brands: “Microsoft CEO Steve Ballmer is famous for a crazy video in which he yells, I — Love — This — Company. With Apple, it’s the customers who shout that.” (Marty is quoting Mike Elgin, a former editor of Windows magazine. (Neumeier goes on to say that BusinessWeek reports: Microsoft’s brand value is at 17% of its market cap but Apple’s is at 66%.) By the way, I LOVE APPLE and I despise Microsoft. Microsoft’s products, including Word, are not very good. And Microsoft controls too much. Anti-trust violations anyone?

— “Companies don’t fail because they choose the wrong course – they fail because they can’t imagine a better one.” Apple keeps innovating because it operates with a culture of innovation.

So much more. Read The Designful Company.You’ll learn a lot. Good insights. Useful tips.

What Would Google Do? Author Jeff Jarvis promotes a new acronym, WWGD as a constant stimulus for creative thinking, learning, and change. Wow. Another good one. Read it!

Jarvis says, “The question I ask in the title is about thinking in new ways, facing new challenges, solving problems with new solutions, seeing new opportunities, and understanding a different way to look at the structure of the economy and society. I try to see the world as Google sees it, analyzing and deconstructing its success from a distance so we can apply what we learn to our own companies, institutions, and careers…Google is our model for thinking in new ways because it is so singularly successful…The world is upside-down, inside-out, counterintuitive, and confusing…”

And why is Google so singularly successful? “They didn’t do it by breaking rules. They operate by new rules of a new age.”

Read “10 Things Google Has Found To Be True?” Check it out. Things like: Focus on the user and all else will follow. (Sounds like being donor-centered and customer centered.) It’s best to do one thing really, really well. (Focus!) You can be serious without a suit. Great just isn’t good enough. Read the whole list.

What are you reading?

About Simone Joyaux

A consultant specializing in fund development, strategic planning, and board development, Simone P. Joyaux works with all types and sizes of nonprofits, speaks at conferences worldwide, and teaches in the graduate program for philanthropy at Saint Mary’s University, MN. Her books, Keep Your Donors and Strategic Fund Development, are standards in the field.

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