1. Keep scaling those endless difficult but achievable hills. Thanks to Seth Godin. (February 1, 2012)
2. Make sure you know who your customers are (e.g., donors, prospects, clients, board members, whatever). Thanks to Seth again. (February 6, 2012)
3. Grow your email list with 18 different strategies. Thanks to Karen Zapp. (February 2, 2012)
4. Understand what customer dissatisfaction is. Thanks to Seth yet again. (February 6, 2012)
5. This is a common question – all too often, answered poorly. “Not too often. Don’t want to make the donors upset.” Forget those answers. Instead, read Ken Burnett’s answer. Ken is the founder of SOFII (Showcase of Fundraising Innovation and Inspiration). Ken introduced the term “relationship fundraising,” and his eponymous book is a must-read. Ken’s answer to “how often should you ask” is exactly the right answer, the best answer, the only answer. Share it with your staff and board members.
6. Visit Marco Kathuria’s site mkcreative. Some interesting info. Some good interviews. You might find Marco’s recent interview with me insightful. Read Tom Ahern’s interview, too. Check out the blog about making a fundraising video and the interview of with Gail Perry and stuff about Apple, and more. And mine, too.
