Step #1: Read this issue of The Agitator about giving across generations. Read my response, posted at the Agitator.
Step #2: Study the infographic.
Step #3: Review the original report from Blackbaud.
Step #4: Share the infographic with your boss, the program staff, and the board. Explain the implications. Offer insights. And, of course, make sure your development staff understands, acknowledges, accepts, and performs accordingly!!!
Step #5: Stop the crap. (“Oh my gosh, we need to focus on millennials and get gifts from them.”)
Step #6: Pay attention to research. You know: FACTS. SCIENCE. Destroy ill-informed personal opinion as soon as it rears its silly, ugly head.
Step #7: Please please please. Could we please build a profession? Could we please behave like professionals?